Compete Less On Price

In a world where the customer is able to set the price, to grow your business you need to compete less on Price, and more on Material Control, and Function/Design.

Here is how to do it.

  1. Take a real hard, clear look at your company’s current capability level. Are you competing mostly on price right now?
  2. Decide how to take your operation to the next level.
  3. Understand that getting to the next level involves changes in mindset, planning, and strategy execution, rather than heavy financial investment.
  4. To compete on a higher level, you probably will need to get outside guidance for a limited amount of time.
  5. Competing profitably on any of these levels, including Price, involves 2 factors:  (1) how well you develop your employee’s talent, and (2) how well you execute your strategy across all of your company’s teams to achieve target performance


Chiharu Shiota Suspends a Fleet of Woven Boats in Paris' Le Bon Marché

Where Are We Going?

The value of a time based (limited run), well-done, definitely worth viewing, installation at a department store. 

This reminds me of a recent report from a keen marketing scene leader in Japan about Japanese department stores.

Saluting Le Bon Marche.  From Asia, a little bit far to go, but almost worth the RT air ticket to see this, and soak up a bit of Le Bon Marché Rive Gauche atmosphere...hmmm...

More about the artist Shiota Chiharu



New & Now

The Thakoon collection is designed with a modern spirit and a fresh take on American classics. Creatively crafted, effortlessly cool, the pieces capture the essence of unique femininity. We believe style is as much about the attitude as it is about the details. That’s why each design reflects original elements in tailoring—but injected with an unexpected twist.


"The idea behind The New Now is to bring my original inspiration and designs closer to you. Pure and unedited. I believe in originality in the everyday: that clothes should bring out individual style and personality, 24/7. The quintessential Thakoon Girl is confident, expressive, and always on the hunt for what's next. That’s why I’m so excited to be able to deliver my designs directly to you via, with immediate access to the most current collections. Fashion moves at the speed of light, and I want to help you keep up with it."