Japan Grants First Color Palette Trademark to a Convenience Store and an Eraser

On March 1, 2017, Japan’ Ministry of Economy, Trade and Industry announced that it had granted the first trademark approval for a color palette. The approval was for the blue, white and black-striped branding of the MONO Eraser, one of Japan’s most iconic stationery items originally released in 1969 by Tombow. The other approval went to convenience store 7-Eleven Japan and its white, orange, green and red color palette.
Japan began accepting applications for color palette trademarks in April of 2015 and has received close to 500 applications to date so expect many more to come.