New & Now

The Thakoon collection is designed with a modern spirit and a fresh take on American classics. Creatively crafted, effortlessly cool, the pieces capture the essence of unique femininity. We believe style is as much about the attitude as it is about the details. That’s why each design reflects original elements in tailoring—but injected with an unexpected twist.


"The idea behind The New Now is to bring my original inspiration and designs closer to you. Pure and unedited. I believe in originality in the everyday: that clothes should bring out individual style and personality, 24/7. The quintessential Thakoon Girl is confident, expressive, and always on the hunt for what's next. That’s why I’m so excited to be able to deliver my designs directly to you via, with immediate access to the most current collections. Fashion moves at the speed of light, and I want to help you keep up with it."